How to Connect Quizell with Google Analytics
Introduction
Connecting Quizell with Google Analytics helps you track how users interact with your quizzes — including views, starts, completions, and drop-offs. This data allows you to better understand your audience and optimize your quiz performance.
Step-by-Step Setup Guide
1. Go to the Integrations page
- In your Quizell dashboard, open the Integrations section.
- Locate Google Analytics in the list of available integrations.
- Click Connect or Set up.

2. Find your Google Analytics Tracking ID
- Open your Google Analytics account.
- In the left-hand menu, go to Admin → Data Streams.
- Select the property you want to connect.
- Copy your Measurement ID (for example:
G-XXXXXXX).

3. Add your Tracking ID in Quizell
- Return to the Google Analytics integration settings in Quizell.
- Paste your Tracking ID into the field provided.
- Click Save or Connect to finalize.
4. Verify your connection
- Publish or preview your quiz.
- Open Realtime Reports in Google Analytics.
- Interact with your quiz and confirm your activity appears in Analytics.=
Tracking Overview
Once connected, Quizell automatically sends key events to Google Analytics, such as:
- Quiz viewed
- Quiz started
- Question answered
- Quiz completed
These events allow you to build custom reports or conversion goals inside Google Analytics.
Updated on: 02/11/2025
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