Personalizing Quizzes & Forms with UTM Parameters

Introduction

UTM parameters are powerful tools that not only track user engagement but also personalize online quizzes and forms. By appending these parameters to your quiz URLs, you can gain valuable insights into your audience, streamline their experience, and optimize your marketing efforts. This practice enhances both the user experience and the effectiveness of your campaigns.

Find below a video tutorial on how to use this feature:

Using UTM Parameters: Practical Examples

UTM parameters can be applied in various ways to boost marketing performance and user interaction:

Pre-filling User Details

In email campaigns, where recipient details (e.g., name and email) are already known, UTM parameters can pre-fill these fields in the quiz. This creates a seamless user experience, reducing friction and increasing engagement.

Tracking Traffic Sources

Assign unique UTM parameters to URLs shared on platforms like Facebook, Instagram, or your website. This helps track where each participant originates, providing actionable insights into which channels drive the most engagement.

For example:

https://app.quizell.com/quiz/RJ7hfCOawFhKlJkHKOD6MS178500?utm_source=facebook&utm_medium=social&utm_campaign=quiz_promo

Customizing Your Quiz Loader

UTM parameters aren't limited to tracking—they can also be used to customize quiz loaders, offering a branded experience right from the start. For instance, parameters like selectedLoader and selectedLoaderColor allow you to define the type and color of the loader that appears when the quiz is loading.

For more details, check out our guide on customizing quiz loaders.

Adding UTM Parameters to Quiz URLs

Follow these steps to use UTM parameters effectively:

Copy Your Quiz Link

Navigate to the quiz you want to share and copy its URL.

Append UTM Parameters

Add the desired UTM parameters at the end of the URL.

Example:

https://app.quizell.com/quiz/RJ7hfCOawFhKlJkHKOD6MS178500?utm_email=john.doe@example.com

In this example, the parameter utm_email=john.doe@example.com will automatically populate the email field with john.doe@example.com, personalizing the experience.

FAQs

Q: How many UTM parameters can I use in a single URL?

While there's no strict limit, it’s best to use only the parameters necessary for tracking and personalization. This keeps URLs clean and manageable.

Q: Are UTM parameters case-sensitive?

Yes, UTM parameters are case-sensitive. To ensure accurate data collection, maintain consistency in parameter naming and casing.

UTM Parameters for Personalization

Here are examples of UTM parameters you can use to enhance personalization:

Parameter	Example Implementation
Full Name	`?utm_full_name=John+Doe`
Email	`?utm_email=john.doe@example.com`
Phone number	`?utm_phone_number=1234567890`
Website url	`?utm_website=https://example.com`
Organization	`?utm_organisation=ExampleCorp`
Terms & Condition	`?utm_checkbox=true`
Custom Input	`?utm_custominput=specificValue`
Loader	`?selectedLoader=WavesLoader`

Conclusion

By incorporating UTM parameters, you can deliver a personalized quiz experience while collecting actionable data to refine your marketing strategies. UTM parameters are not just tracking tools—they're a way to deepen engagement with your audience and maximize the impact of your campaigns.

Additional Resources

Learn more about advanced UTM usage with Google Analytics.
Explore our guide on Creating Dynamic Quiz Flows for even more personalization options.

Updated on: 11/04/2025

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