Articles on: Integrations

How to connect Klaviyo to your Quizell account

Introduction


Connecting Klaviyo to your Quizell account allows you to automatically send quiz leads and customer data to your email marketing platform. Once integrated, you can trigger automated flows, personalize email campaigns using quiz answers, and build powerful segmentation strategies.


With this integration, you can:


  • Automatically add quiz leads to a Klaviyo list
  • Trigger automated email flows when a quiz is completed
  • Personalize emails using quiz answers and product recommendations
  • Improve engagement with targeted follow-ups


This guide will walk you through connecting Klaviyo to Quizell step by step.



Step-by-Step Setup Guide


Step 1: Add the Klaviyo Integration


  1. Log in to your Quizell Dashboard.
  2. Navigate to the Integrations section.
  3. Find Klaviyo in the list of integrations.
  4. Click View Integration.



  1. On the Integration Details page, click Manage to start the setup.



Step 2: Connect Your Klaviyo Account


  1. Click Connect Klaviyo.
  2. Sign in to your Klaviyo account.
  3. Authorize Quizell to access your Klaviyo workspace.


Once authorization is complete, Quizell will be connected to your Klaviyo account.



Step 3: Find and Add Your List ID


Next, you need to choose the Klaviyo list where quiz leads will be sent.


To find your List ID in Klaviyo:


  1. Open Klaviyo
  2. Navigate to Audience → Lists & Segments
  3. Select the list you want to use (for example: Quiz Leads)
  4. Open the Settings tab
  5. Copy the List ID



Return to Quizell and:


  1. Paste the List ID into the designated field
  2. Click Save



Step 4: Connect the Integration to Your Quiz


Once the List ID is saved:


  1. Select the quiz or quizzes you want to connect to Klaviyo
  2. Click Save
  3. Ensure the Klaviyo integration toggle is turned ON


From now on, new leads collected from those quizzes will automatically sync to your Klaviyo list.




Important: Set Your Klaviyo List to Single Opt-in


To ensure quiz leads are successfully added to your Klaviyo list, the list must be configured as Single Opt-in.


If your list uses Double Opt-in, contacts may not be added automatically unless they confirm their email subscription.


How to check this in Klaviyo


  1. Go to Audience → Lists & Segments
  2. Select the list used for Quizell
  3. Open the Settings tab > Consent



  1. Find the Opt-in Process section
  2. Ensure the list is set to Single Opt-in



After switching to Single Opt-in, new quiz leads will be added immediately to your list.


How to Use the Klaviyo Integration


Once connected, you can start building powerful email automations based on quiz completions.


A. Trigger Emails When a Quiz Is Completed


You can create automated flows triggered when someone finishes a quiz.


To set this up:


  1. In Klaviyo, go to Flows
  2. Click Create Flow



  1. Select Your Metrics
  2. Choose API
  3. Select the event: Quizell Quiz Completed




  1. Save the trigger and build your automated email flow.



This allows you to automatically send:

  • Quiz results
  • Personalized product recommendations
  • Follow-up offers
  • Educational content


B. Send Personalized Emails Using Quiz Data


Quizell sends custom properties to Klaviyo that you can use to personalize your emails.


Examples include:


Property

Description

product_1_title

Title of the recommended product

product_1_image

Image of the recommended product

products

List of recommended products

result_link

Direct link to the quiz result page

quiz_repeate_time

Number of times the user has taken the quiz

Q1, Q2, etc.

Each quiz question and the user’s answer


Example Use Cases


You can:

  • Display recommended products directly in emails
  • Include a button linking back to quiz results
  • Segment users based on their quiz answers
  • Send targeted offers depending on their responses


C. Best Practice: Use Static Page Names for Klaviyo Segmentation


When building segments or flows in Klaviyo based on quiz answers, you may use the question properties sent by Quizell (such as Q1, Q2, etc.) as conditions.


However, by default, Quizell sends the page name (question title) to Klaviyo. If someone on your team later edits the wording of the question, the page name will change — which may break Klaviyo segments or flows that rely on that property.


To prevent this, we strongly recommend using the Static Page Name feature for any question used in Klaviyo segmentation.


Why this matters


Using a static page name ensures that:

  • Your Klaviyo segments remain stable
  • Your automation flows do not break
  • Your team can safely edit the question text without affecting integrations


How to enable Static Page Names


Follow this guide to set it up:

👉 How to Use the Static Page Name Feature


We recommend enabling this feature for any quiz question used in Klaviyo segmentation or flow conditions.


Shopify Users: Troubleshooting Missing Data


If quiz data is not appearing correctly in Klaviyo (for example, missing properties), the issue may be related to the Shopify integration settings.


To resolve this:

  1. Go to Quizell → Integrations
  2. Locate the Shopify Customers Integration
  3. Temporarily disable the Customers Integration


This prevents Shopify from overriding customer data and ensures Quizell sends the correct properties to Klaviyo.


🎉 You’re All Set!


Your Quizell account is now connected to Klaviyo. Quiz leads will automatically sync to your selected list, allowing you to trigger powerful automations and personalized campaigns.


What’s Next?


Continue optimizing your quiz marketing strategy with these guides:



Updated on: 06/03/2026

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