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Articles on:Analytics & Optimization
Measure and improve your quiz: A/B testing, conversion tracking, UTM parameters and lead validation with Clearout.

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  • Personalizing Quizzes & Forms with UTM Parameters
    Introduction UTM parameters are powerful tools that let you track user behavior, personalize the quiz experience, and optimize marketing campaigns. By adding UTM parameters to your quiz URLs, you can: Identify where your traffic comes from Pre-fill quiz fields with known user data Customize the quiz experience dynamically Improve campaign attribution in analytics In this guide, you’ll learn how to use UTMs effectively with Quizell — including advanced personalizatioPopular
  • How to Track Quiz Conversions on Shopify
    Introduction Conversion Tracking connects what happens after your quiz — product clicks, add-to-carts, and purchases — back to the shoppers who took it. On Shopify, you turn it on with a single App Embed. Once it's active, every conversion and the revenue behind it is recorded on the shopper's Quizell profile, so you can see which quizzes drive sales and build marketing flows around quiz-driven revenue. Note: Conversion Tracking is available for Shopify stores only. How to aFew readers
  • How to Validate Quizell Leads with Clearout Form Guard
    Introduction Clearout's Form Guard adds real-time validation to your Quizell quizzes and forms. Alongside email verification, it can also validate phone numbers and names at the moment a visitor types them — so every lead captured through your Quizell lead pages is accurate, reachable, and genuine. By verifying leads as they're entered, Form Guard helps you capture only high-quality leads, improve email deliverability, and keep your CRM and marketing lists clean from the very fiFew readers
  • How to Use the A/B Testing Feature
    Introduction The A/B Testing feature allows you to compare multiple quiz versions to determine which one performs best. By splitting traffic between different quiz variants, you can analyze completion rates, engagement, and lead generation to optimize your quiz performance. This feature is especially useful for testing variations such as: Different quiz designs Alternative question flows Different product recommendation logic Unique copy or visuals By running controlled exFew readers

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