How to Connect ChatGPT Ads to Quizell

Introduction

Connecting ChatGPT Ads to Quizell lets you track conversions, optimize your ad campaigns, and retarget quiz participants. Once connected, Quizell automatically sends key quiz events — quiz starts, leads, completions, and product clicks — to your ChatGPT Ads account, so you can measure exactly how your ads drive quiz engagement and revenue.

Plan note: The ChatGPT Ads integration is available on the Plus plan and above.

What you'll need

A Quizell account on the Plus plan (or higher)
A ChatGPT Ads Manager account with a conversion data source (this is where you'll get your Pixel ID)

Step 1: Get your Pixel ID from ChatGPT Ads Manager (in ChatGPT Ads)

In ChatGPT Ads Manager, go to Tools → Conversions
On the Data Source tab, click Create to add a Web data source (or open an existing one)

Copy its Pixel ID — you'll paste this into Quizell

Step 2: Open the ChatGPT Ads integration in Quizell (in Quizell)

In the Quizell dashboard, go to Integrations
Search for ChatGPT Ads and click View integration on its card

Step 3: Connect (in Quizell)

On the ChatGPT Ads integration page, click Connect (top right)

Click Connect ChatGPT Ads

Step 4: Enter your Pixel ID (in Quizell)

Paste your Pixel ID (from Step 1) into the Pixel ID field
Click Connect ChatGPT Ads

That's it!

Your Quizell account is now connected to ChatGPT Ads and will start sending conversion events automatically. 🎉

Set up your conversion events (in ChatGPT Ads)

Quizell sends four events to ChatGPT Ads as visitors move through your quiz. For ChatGPT Ads to recognize and track them, you need to create a matching conversion event for each one in ChatGPT Ads Manager → Tools → Conversions → Conversion Events.

The names and event types must match exactly — if they don't, the incoming events won't be tracked.

Create these four conversion events exactly as shown:

Event name (set this exactly)	Event type (map to this)	Fires when…
`quizell_quiz_started`	`page_viewed`	someone starts your quiz
`quizell_lead`	`lead_created`	a lead is captured on a lead page
`quizell_quiz_completed`	`registration_completed`	someone finishes the quiz
`quizell_product_click`	`contents_viewed`	a product recommendation is clicked

Type each name carefully — they're case-sensitive and must match the values above character for character. Once these are set up, Quizell's events will start flowing into the matching conversion events automatically.

Viewing your conversion data

In ChatGPT Ads Manager → Tools → Conversions, you can confirm events are flowing in:

Conversion Events tab — total counts for each event

Event Stream tab — a live feed of incoming events as they happen (events sent by Quizell appear with the pixel_sdk API channel)

Use this data to track which campaigns drive quiz completions and leads, optimize toward your most valuable events, and build retargeting audiences from quiz participants.

Best practices

Verify before you scale. Run a quick test through your live quiz and check the Event Stream tab to confirm events are arriving before increasing ad spend.
Optimize toward the right event. Choose the event that best reflects a valuable outcome for you — often quizell_lead or quizell_quiz_completed — as your campaign's optimization goal.
Keep your quiz published. Events only fire on live, shared quizzes, not in preview.

Troubleshooting

No events are showing in ChatGPT Ads Manager

Confirm the Pixel ID in Quizell matches the data source you're viewing.
Make sure your quiz is published and has received real traffic — generate a test run through the live quiz.

Events appear under the wrong data source

Double-check you copied the Pixel ID from the intended Web data source in Step 1.

I don't see the ChatGPT Ads integration in Quizell

The integration requires the Plus plan or higher. Check your current plan under your account settings.

What's next?

With ChatGPT Ads connected, every quiz interaction becomes measurable — so you can spend smarter and retarget with confidence.

Updated on: 23/06/2026

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