Articles on: Logic & Personalization

How to Use Score Variables in Quizell

Introduction

Score variables allow you to create and manage multiple scoring systems within a single quiz.

Instead of relying on a single score, you can:

Track different scoring dimensions (e.g. skin type, preferences, intent)
Assign values per answer for each variable
Use these variables in your results and personalization

This is especially useful for advanced logic, segmentation, and more precise recommendations.

Step-by-step guide

1. Open your quiz settings

Open your quiz in the editor
In the left sidebar, click Settings

2. Open the variable manager

In the top menu, navigate to Score
Click Manage Variables

This is where you create and manage your score variables.

3. Create a new score variable

In the popup, enter a name for your variable
Click Add New Variable

Your variable will now appear in the variables list.
Select the variable to add it to your Quiz Scoring options.

Note: You can create multiple variables depending on your use case.

4. Assign values to your variable

Once your variable is created:

You will see a new column appear next to your default score
For each answer option, enter a value for the new variable

This allows you to track different scoring dimensions per answer.

Example:

“Oily” → 4
“Dry” → 1

5. Save your scoring setup

Click Save Changes

Your variable scoring is now active.

6. Display score variables in your results

To use your variables in the quiz output:

Go to your results page, thank you page or static page (based on your setup)
Click on the text element
Click Personalization

In the personalization panel:

Select Score and/or your custom variable
Click Insert

Your score and the variable will be added dynamically to your text.

Example:

Your first score is {{score}}
Your second score is {{variable_name}}

That’s it!

You’ve created and configured score variables and can now use them dynamically in your quiz.

What happens next

With score variables in place, you can:

Build more advanced quiz logic
Segment users based on multiple criteria
Display personalized results using different scoring dimensions
Improve product or service recommendations

All variables can be reused across your quiz flow and results.

Best practices

Use clear and descriptive variable names

Example: skin_type_score, budget_score

Keep scoring consistent across questions

Avoid mixing scales (e.g. 1–5 and 1–100)

Start simple

Add more variables only when needed

Test your scoring logic

Submit test responses to validate outputs

Troubleshooting

I don’t see my variable in the results

Make sure you added it via the Personalization panel
Confirm you clicked Save Changes

Scores are not calculating correctly

Check that all answer options have assigned values
Review your scoring consistency across questions

I added a variable but no column appears

Refresh the page or reopen the Score tab
Ensure the variable was successfully created

What’s next?

You can extend this setup with these related guides:

Updated on: 13/04/2026

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