Personalizing Quizzes & Forms with UTM Parameters

Introduction

UTM parameters are powerful tools that help you both track user engagement and personalize quizzes and forms. By adding parameters to your quiz URLs, you can:

Gain insights into your audience.
Streamline their experience with pre-filled details.
Optimize marketing campaigns.

This enhances both the user experience and the effectiveness of your campaigns.

Using UTM Parameters: Practical Examples

Pre-filling User Details

In email campaigns, where recipient details (like name and email) are already known, UTM parameters can pre-fill fields in the quiz.

✅ This reduces friction and increases engagement.

Tracking Traffic Sources

Assign unique UTM parameters to URLs shared on different platforms (e.g., Facebook, Instagram, or your website). This helps you track traffic sources and see which channels drive the most engagement.

Example:

https://app.quizell.com/quiz/RJ7hfCOawFhKlJkHKOD6MS178500?utm_source=facebook&utm_medium=social&utm_campaign=quiz_promo

Customizing Your Quiz Loader

UTM parameters can also customize quiz loaders, providing a branded experience from the start.

For example:

selectedLoader → defines the loader type
selectedLoaderColor → sets the loader color

For more details, check out our guide on customizing quiz loaders.

Adding UTM Parameters to Quiz URLs

Copy Your Quiz Link

Navigate to the quiz you want to share.
Copy its URL.

Append UTM Parameters

Add your chosen parameters at the end of the URL.

Example:

https://app.quizell.com/quiz/RJ7hfCOawFhKlJkHKOD6MS178500?utm_email=john.doe@example.com

Here, the parameter utm_email=john.doe@example.com automatically fills the email field with john.doe@example.com.

FAQs

Q: How many UTM parameters can I use in a single URL?

There’s no strict limit, but keep it simple. Use only the parameters necessary for tracking and personalization.

Q: Are UTM parameters case-sensitive?

Yes. Always maintain consistency in parameter naming and casing to ensure accurate data collection.

UTM Parameters for Personalization

Here are examples of UTM parameters you can use to enhance personalization:

Parameter	Example Implementation
Full Name	`?utm_full_name=John+Doe`
Email	`?utm_email=john.doe@example.com`
Phone number	`?utm_phone_number=1234567890`
Website url	`?utm_website=https://example.com`
Organization	`?utm_organisation=ExampleCorp`
Terms & Condition	`?utm_checkbox=true`
Custom Input	`?utm_custominput=specificValue`
Loader	`?selectedLoader=WavesLoader`

Conclusion

By using UTM parameters, you can:

Deliver a personalized quiz experience.
Collect actionable data to refine campaigns.
Go beyond tracking to deepen engagement with your audience.

What’s Next?

Explore more ways to personalize and optimize your quizzes:

Updated on: 16/09/2025

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