Personalizing Quizzes & Forms with UTM Parameters

Introduction

UTM parameters are powerful tools that let you track user behavior, personalize the quiz experience, and optimize marketing campaigns.

By adding UTM parameters to your quiz URLs, you can:

• Identify where your traffic comes from
• Pre-fill quiz fields with known user data
• Customize the quiz experience dynamically
• Improve campaign attribution in analytics

In this guide, you’ll learn how to use UTMs effectively with Quizell — including advanced personalization, multiple parameters, hidden UTMs, and embed use cases.

Using UTM Parameters: Practical Examples

1. Pre-filling User Details

If you’re sending a quiz via email and already know the user’s information, you can pre-fill fields automatically.

Example:

https://app.quizell.com/quiz/QuizID?utm_full_name=John+Doe&utm_email=john.doe@example.com

2. Tracking Traffic Sources

Use UTMs to identify where quiz participants come from — ideal for social media, paid ads, newsletters, influencers, and more.

Example:

https://app.quizell.com/quiz/QuizID?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale

This data appears in your Quizell analytics so you know which channels perform best.

3. Customizing Your Quiz Loader

UTMs can also modify visual elements like your quiz loader.

Example:

• selectedLoader → defines the loader type
• selectedLoaderColor → sets the loader color

For more details, check out our guide on customizing quiz loaders.

Adding Multiple UTM Parameters

You can combine as many UTMs as you need — just separate them with &.

Example with multiple parameters:

https://app.quizell.com/quiz/QuizID?utm_full_name=John+Doe&utm_email=john.doe@example.com&utm_source=facebook&utm_campaign=quiz_launch

Passing UTMs Through an Embed Code

If you’re embedding your quiz on a website, UTMs must be passed dynamically into the embed through JavaScript.

Simplified example:

<script>
const urlParams = new URLSearchParams(window.location.search);
const source = urlParams.get('utm_source');
const campaign = urlParams.get('utm_campaign');

document.querySelector("#quizell-embed").src = 
  `https://app.quizell.com/quiz/QuizID?utm_source=${source}&utm_campaign=${campaign}`;
</script>

<iframe id="quizell-embed" style="width:100%;height:800px;border:none;"></iframe>

💡 This ensures UTMs carry over even if the quiz is embedded inside a landing page, a popup, or a CMS like Wix, WordPress, or Webflow.

If you’d like, I can generate platform-specific embed examples (Wix, Webflow, Shopify Liquid, Elementor, etc.).

Using Hidden UTMs (Tracking Without Showing Users)

Sometimes you want to track a source without showing any visible fields to the user — for example, adding a “utm_source” that appears only in analytics.

You can do this by simply passing the UTM in the URL without mapping it to a visible field.

Example:

https://app.quizell.com/quiz/QuizID?utm_source=facebook_ads

Because it is not mapped to a quiz field, the user does not see it — but Quizell still captures the UTM in your analytics dashboard.

This is useful for:

• Tracking paid ad performance
• Tracking influencer or affiliate links
• Measuring blog/SEO traffic
• A/B testing campaigns

If you want to use UTMs for personalization without exposing them, simply avoid assigning them to visible quiz content.

Adding UTM Parameters to Your Quiz URL

Step 1: Copy Your Quiz Link

1. Open the quiz you want to share.
2. Click Share.
3. Copy the quiz link.

Step 2: Append Your UTMs

Add your parameters at the end of the link:

Example:

https://app.quizell.com/quiz/RJ7hfCOawFhKlJkHKOD6MS178500?utm_email=john.doe@example.com

Here, the parameter utm_email=john.doe@example.com automatically fills the email field with john.doe@example.com.

FAQ

Q: How many UTM parameters can I use?

There is no strict limit, but keep URLs manageable. Use only what you need.

Q: Are UTM parameters case-sensitive?

There is no strict limit, but keep URLs manageable. Use only what you need.

Q: Can UTMs pre-fill custom inputs?

Yes — you can pre-fill any custom field by using the parameter name:

?utm_custominput=value

Q: Can I hide UTMs from users?

Absolutely. Any UTM you don’t map to a visible field remains hidden and is used for analytics only.

UTM Parameters for Personalization

Here are examples of UTM parameters you can use to enhance personalization:

Conclusion

By using UTM parameters, you can:

• Deliver highly personalized quiz experiences
• Track campaign performance with precision
• Pre-fill fields to reduce friction
• Customize the quiz appearance
• Collect deeper insights into your audience

Whether you’re running ads, sending emails, or embedding quizzes in your website, UTMs give you the power to optimize and personalize your funnel.

What’s Next?

Explore more ways to personalize and optimize your quizzes:

• Guide on Customizing Quiz Loaders
• Adding Dynamic Content to Your Thank You and Result Pages
• How to Personalize Quiz Content Using User Data
• How to Build a Personality Quiz
• How to Connect Quizell to Klaviyo

Updated on: 16/12/2025