Articles on: Publishing & Embedding

How to Let Shoppers Take Your Quiz in ChatGPT With AI Embed

Introduction


Shoppers increasingly ask AI assistants what to buy. AI Embed lets them take your quiz right inside the assistant they already use: ChatGPT, Claude, Gemini, Grok or Perplexity.


You add an "Ask your AI" widget (or your own buttons) to your store. When a shopper clicks, their AI assistant runs your quiz as a conversation, with your questions, your jump logic and your product matching, then recommends products from your store with links back to your product pages.


AI Embed is available on all plans.


Step-by-Step Setup Guide


Step 1: Open AI Embed for your quiz


  1. Log in to your Quizell account.
  2. Open the quiz you want shoppers to take in their AI.
  3. In the left-hand menu of the editor, click AI Embed.


Quiz editor with AI Embed in the left-hand menu


Step 2: Enable AI Embed


Click Enable AI Embed.


AI Embed screen with the Enable AI Embed button


Note: Enabling AI Embed publishes your quiz questions, answer options, matching rules and matched products (title, price, link and image) at a public link, so AI assistants can read them. You can turn it off at any time.


Once it's enabled, the screen shows the status of your AI Embed: Live, the version number and when it was last updated.


Step 3: Customize the widget


Under Add the widget to your store, you'll see a preview of the widget shoppers will see, with a button for each AI assistant.


Use the panel on the right to adjust the Heading and Description (text, font, font weight, text size and color), so the widget matches your store. Click Save Changes when you're done.


Widget preview and customization panel


Tip: The default heading is "Not sure what to pick? Ask your AI." Keep it short and focused on the benefit for the shopper.


Step 4: Add the widget to your store


  1. Click Copy the Script.
  2. Paste the script into your store where you want the widget to appear (for example, on your homepage, a collection page or your quiz page).


Step 5 (optional): Use your own buttons instead


Prefer to use buttons that are already part of your store design? Under Prefer your own buttons?, copy the link for each AI assistant and add it to any button on your store.


Prefer your own buttons? table with a link for each AI


Note: Gemini doesn't accept a pre-filled link. For Gemini, the shopper copies the prompt, then pastes it into gemini.google.com.


Step 6: Keep your AI Embed up to date


Your quiz is shared with AI assistants through your AI instructions page, which Quizell hosts for you, so there's no file to upload to your website. Use the open and copy icons to view the page or copy its link.


AI instructions page


After you change your quiz or your products, click Update now at the top of the AI Embed screen so AI assistants see the latest version.


Update Now button for AI Embed


That's it! Shoppers can now take your quiz inside their favorite AI assistant and get recommendations from your store.


How to track performance


The Chats started column in the links table shows how many shoppers clicked each AI assistant's button (from the widget or your own buttons). This is the main way to measure AI Embed today.
What happens inside the chat itself (answers, recommendations, clicks on products) isn't tracked yet.


Chats started column in the links table


Current limits


  • Recommendations only. AI Embed recommends products but doesn't collect shopper data, even if your quiz includes lead fields such as email or phone.
  • No data from the chat. Answers given in the AI assistant don't reach your customer profiles, analytics or integrations such as Klaviyo.
  • Results look different in each AI. Some assistants show product images; others show only names and links.
  • Shoppers buy on your store. Recommendations link to your product pages; there's no add to cart inside the chat.
  • AI assistants can make mistakes. They follow your quiz closely, but prices and stock on your product page are always the final word.


How to turn off AI Embed


Click Turn off at the top of the AI Embed screen. Your AI instructions page is removed, and the AI buttons stop running your quiz.


Tips


  • Place the widget where shoppers hesitate, such as collection pages or next to your quiz button, so they have an easy alternative to browsing.
  • Click Update now each time you edit your questions, matching rules or products.
  • Test each AI button yourself before promoting the feature, to see how your recommendations appear in each assistant.


What's Next?


Updated on: 13/11/2026

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