How to Personalize Your Emails Using Quiz Data

Introduction

Personalization is one of the most effective ways to increase engagement and boost email performance. With Quizell, you can automatically insert quiz data—such as user details, custom input values, and answers to quiz questions—directly into your emails.

This guide walks you through how to set up email personalization step by step.

Step-by-Step Setup Guide

Step 1: Capture the Data You Want to Use in Emails

Before you can personalize your emails, make sure your quiz is collecting the correct information.

1. Open the Quizell Dashboard and navigate to Quizzes.
2. Select the quiz you want to personalize emails for.
3. Confirm you are collecting the right data, such as:

• Lead Data
Examples: Full Name, Email, Phone Number, Date, Organization

• Custom Inputs
Custom fields you create, for example: Hair type (for a grooming brand), Skin concerns (for a skincare quiz), Fitness goals (for a coaching service)

📌 Need help adding lead inputs?
See: How to Add a Lead Input to Your Quiz

Step 2: Open the Email Flow Editor

1. In the Quizell Dashboard, go to Email Automation.
2. Find the flow you want to update.
3. Click the three dots next to it and select Edit.

4. In the Flow Editor, choose the email you want to personalize.
5. Click Edit Email in the panel on the right to open the Email Builder.

Step 3: Insert Personalized Data into Your Email

Inside the Email Builder:

1. Click any text element where you want personalization to appear.

2. In the Content panel on the right, click Add personalization.

3. Choose the data you want to insert from the list:

Profile, Organization & Address

Standard lead fields:

• Profile — Full Name, Email, Phone Number
• Organization — Website, Organization
• Address — Address 1, Address 2, City, State, Country, Zip Code

Custom Inputs

Custom fields you added inside your quizzes (listed under Custom inputs).

Quiz Questions

Insert a lead’s answer to a specific quiz question. Questions are grouped by quiz.

Results

Result Link (a link to the lead’s result page) and Score.

After you select an item, Quizell adds it to your text as a highlighted tag (for example, Full Name). When the email is sent, the tag is replaced with each lead’s real data.

💡 Tip: Make sure the personalization data you use is collected before the email is sent and matches the logic of your flow.

Step 4: Save and Activate Your Email Flow

1. Click Save & Exit (top right) to apply your personalization changes.

2. Review your flow in the Flow Editor and click Save.
3. Back in the Email Automation list, switch on the flow’s Status toggle to make it live.

🎉 Your personalized email flow is now live!

What's Next?

Once your personalized emails are set up, you can explore more powerful customization options:

• Create and manage email senders

→ How to Create and Add a New Sender

• Use OTP for email verification

→ How to Configure OTP

• Personalize emails with quiz scores

→ How the Scored Quiz Feature Works

By setting up lead inputs, custom fields, and dynamic email content, you can create highly personalized email experiences that feel tailor-made for each recipient — increasing both engagement and conversions 🚀

Updated on: 11/11/2026