> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.quizell.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Setting Up AI Search

## Introduction

AI Search turns your Shopify store's search bar into a smart shopping assistant — understanding natural language, forgiving typos, and surfacing the right products fast. This guide covers everything that controls **how search works and what it returns**: syncing your catalog, choosing search types, tuning relevance, curating results, and configuring suggestions.

(Changing how the search bar *looks* is covered separately in *Customizing Your Search Bar*.)

> AI Search is part of **Quizell Smart Search & Menu**, a separate Shopify app from Quizell. If you're new here, start with *What Is Quizell Smart Search & Menu?*

## Where to find it

* In your Shopify admin, open **Apps → Quizell Smart Search & Menu**
* Select **Search** in the left menu

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_13nnav5.png =1000x657)

## Step 1: Sync your catalog

Before search can return accurate results, the app needs an up-to-date copy of your products and collections.

* In the **Manual Sync** section, click **Sync Now**

Run a sync whenever you've made significant catalog changes (added, removed, or substantially edited products) and want them reflected in search right away.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_1a3g5q1.png =1000x657)

## Step 2: Choose your search types

Under **Search types enabled**, toggle the matching styles you want:

* **Fuzzy Search** — finds matches similar to a query, including typos, misspellings, and partial hits. Great for catching "snekers" → "sneakers."
* **AI Contextual Search** — a smart search bar that understands natural language, turning your search bar into a shopping assistant (e.g., "warm jacket for winter"). *Available on the Pro plan.*

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_r9oo0e.png =1000x657)

## Step 3: Set your search relevance

The **Properties Search Relevance** section controls which product properties the search algorithm considers, and how much each matters.

* **Drag** a property up or down to set its priority — higher means more weight in results.
* **Check or uncheck** a property to include or exclude it from the algorithm.

Available properties include **Title, Vendor, Product Type, Product Tag, Product Option, Description, Collection Title,** and **SKU**.

For most stores, Title and Product Type belong near the top; properties like SKU or Vendor are often only worth including if customers actually search by them.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_11kcrda.png =1000x657)


## Step 4: Curate results with Recommendations and Redirects

The **Recommendations and Redirects** section lets you take manual control of what shoppers see. Click into each to configure:

* **Pin Products** — list specific products at the top of search for a given keyword (e.g., always show your hero product for "gift").
* **List Synonyms** — map related terms so a search returns more relevant results (e.g., show T-shirts, Shirts, and Long sleeves when a visitor types "Polo").
* **Add Redirects** — send a query straight to a page instead of search results (e.g., redirect "summer" to your Summer collection).

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_s5baaq.png =1000x657)

## Step 5: Configure suggestions

Two toggles control what shoppers see in helpful edge cases:

* **No result suggestions display** — shows suggestions when the widget returns no results for a query. *Available on the Pro plan.*
* **Zero characters typed suggestions display** — shows suggestions the moment a visitor opens search, before they've typed anything. *Available on the Pro plan.*

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_1s3e3qs.png =1000x657)

## That's it!

Your AI Search is now configured to match how your customers actually search. 🎉

## Best practices

* **Sync after catalog changes** so search reflects your current products.
* **Order relevance to match shopper behavior** — Title usually belongs first; include SKU or Vendor only if customers search those.
* **Use synonyms for jargon and category language** your customers use but your product titles don't.
* **Use redirects for campaigns and collections** so high-intent searches land on the right page instantly.
* **Turn on AI Contextual Search** if customers search in natural language rather than keywords.

## Important notes

* **AI Contextual Search**, **no-result suggestions**, and **zero-character suggestions** are **Pro** features. See *Analytics & Plans* for what each plan includes.
* This page controls how search *behaves*. To change how the search bar *looks* (colors, tabs, text), use the **Search Bar Editor** — see *Customizing Your Search Bar*.
* Re-run **Sync Now** after adding or removing products so they appear (or stop appearing) in results.

## Troubleshooting

**New products aren't showing in search**
* Run **Manual Sync → Sync Now**, then search again.

**Search misses typos and misspellings**
* Enable **Fuzzy Search** under Search types.

**Natural-language queries aren't understood**
* Enable **AI Contextual Search** (Pro plan).

**A property doesn't seem to affect results**
* Confirm it's **checked** (included) in Properties Search Relevance, and drag it higher to give it more weight.

## What's next?

* [Customizing Your Search Bar](https://help.quizell.com/en/article/customizing-your-search-bar-17pw913/)
* [What Is Quizell Smart Search & Menu? (and how it's different from Quizell)](https://help.quizell.com/en/article/what-is-quizell-smart-search-menu-and-how-its-different-from-quizell-1f8zju/)
* [Building Your Mobile Menu](https://help.quizell.com/en/article/building-your-mobile-menu-1iiwity/)
* [Styling & Configuring Your Mobile Menu](https://help.quizell.com/en/article/styling-configuring-your-mobile-menu-hkeqch/)

With search configured, customize the bar's appearance next so it matches your store.