> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.quizell.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to Use the A/B Testing Feature

## **Introduction**

The **A/B Testing** feature allows you to compare multiple quiz versions to determine which one performs best. By splitting traffic between different quiz variants, you can analyze completion rates, engagement, and lead generation to optimize your quiz performance.

This feature is especially useful for testing variations such as:

* Different quiz designs
* Alternative question flows
* Different product recommendation logic
* Unique copy or visuals

By running controlled experiments, you can make **data-driven decisions** that improve conversions and user engagement.

⚡ **Note:** The **A/B Testing feature is available only on the Pro and Unlimited plans.**

# **Step-by-Step Setup Guide**

## **Step 1: Open the A/B Testing Section**

1. Log in to your **Quizell dashboard**.
2. In the left sidebar, click **AB Testing**.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab1_18mkanp.png =1000x474)

This will open the A/B Testing dashboard where you can create and manage experiments.

## **Step 2: Create a New A/B Test**

Click **Create A/B Test** (or **Create New Test** in the top-right corner).

You will then be prompted to configure your test.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab2_1pgsfmc.png =1000x474)

## **Step 3: Name Your Test and Select Quiz Variants**

In the **New Testing** window:

1. Enter a **Testing Name** to help identify your experiment.
2. Under **Select quiz**, click the quizzes you want to compare (at least two). Each selected quiz shows its share of traffic.

For example:
* Variant A: Quiz Version 1
* Variant B: Quiz Version 2

Each variant will represent a different version of the quiz you want to test.

Once selected, click **Continue**.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab3_1msawog.png =1000x474)

## **Step 4: Set Traffic Distribution**

Next, name each variant and define how traffic is split between them.

For example:

* Variant A → **50% traffic**
* Variant B → **50% traffic**

You can adjust this distribution depending on your testing strategy.
Once configured, click **Create AB Test**. Your test will immediately become active.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab4_ehot6v.png =1000x474)

## **Step 5: Embed the A/B Test on Your Website**

After creating the test:

1. Click **Get Embed Code**

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab5_do2s07.png =1000x636)

2. Click **Copy Code** to copy the embed script.
3. Paste the code into your website where the quiz should appear

This embed code automatically handles **traffic distribution** between your quiz variants.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab6_l1sht7.png =1000x636)

## **Step 6: Monitor Test Performance**

To track results:
1. Click **Analytics** within your A/B Test

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab7_1twgg7o.png =1000x636)

2. Review the **Variants Overview**

The analytics dashboard displays metrics such as:
* **Traffic distribution**
* **Completed quizzes**
* **Completion rate**
* **Leads generated**
* **Average completion time**
* **Drop-off rate**

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab8_nusiz.png =1000x636)

These insights help determine which quiz version performs best.
You can also filter results by date: click **Pick a date** and choose a preset (Today, This Week, Last 30 Days, and more) or a custom range.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab9_azn7vj.png =1000x636)

## Managing Your A/B Test

To change the variants or traffic split later, click the **⋮** menu on the test and select **Edit Variant**. To remove a test you no longer need, select **Delete**.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/ab10_peb02k.png =1000x636)

# **Best Practices for A/B Testing**

### **Test One Major Change at a Time**

Changing too many elements at once makes it difficult to identify what caused performance differences.

### **Allow Enough Traffic**

Wait until each variant receives sufficient traffic before drawing conclusions.

### **Test Meaningful Variations**

Examples of good tests include:
* Short quiz vs longer quiz
* Different first question
* Different product recommendation logic
* Different visual design

### **Monitor Engagement Metrics**

Completion rate and drop-off points often reveal where users lose interest.


# **🎉 You’re All Set!**

You can now run A/B tests on your quizzes to discover what works best for your audience and continuously improve your quiz performance.


# **What’s Next?**

Continue optimizing your quizzes with these guides:

* [How to Use the Result Page – Basics](https://help.quizell.com/en/article/how-to-use-the-result-page-basics-3drh4q/)
* [How to Use the Master Question Feature](https://help.quizell.com/en/article/how-to-use-the-master-question-feature-to-enhance-product-recommendations-1v0d4kn/)
* [Personalizing Quizzes & Forms with UTM Parameters](https://help.quizell.com/en/article/personalizing-quizzes-forms-with-utm-parameters-ckva1f/)
* [Improving Your Result Page with AI Bullet Points](https://help.quizell.com/en/article/improving-your-result-page-with-ai-bullet-points-1ou6vgm/)