> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.quizell.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to Connect Listrak to Quizell

# Introduction

The Listrak integration allows you to sync Quizell leads, quiz responses, customer preferences, and product recommendations directly into your Listrak account.

With this integration, you can:

* Build personalized email and SMS campaigns
* Trigger automations based on quiz responses
* Sync quiz leads into Listrak lists
* Create advanced audience segmentation
* Send more relevant follow-up campaigns based on customer intent

**Important:** The Listrak integration is available on the **Plus plan** and above.

# **Step-by-step guide**

## **Step 1: Open the Integrations page**

Inside your Quizell dashboard:

* Open the left sidebar
* Click **Integrations**
* Find **Listrak**
* Click **View integration**

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_c8gepd.png =1000x657)

## **Step 2: Open the Listrak integration**

On the Listrak integration page:

* Click **Connect** in the top-right corner

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_s3iacx.png =1000x657)

## **Step 3: Start the connection process**

* Click **Connect Listrak**

You’ll now need to generate your Listrak API credentials.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_opj9f5.png =1000x657)

# **How to get your Listrak credentials**

## **Step 4: Open the Integrations page in Listrak**

Inside your Listrak account:
* In the left sidebar, click **Integrations**
* Click **New Integration**

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/screenshot-2026-05-19-at-16091_1uva67m.png =1000x555)

## **Step 5: Create a new Email API integration**

On the New Integration page:

* Find the **Email API** option
* Click **Integrate**

Listrak will now generate your API credentials.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_nviwvo.png =1000x546)

## **Step 6: Copy your Client ID and Secret**

Listrak will provide:

* **Client ID**
* **Secret**

Return to Quizell and paste both values into the matching fields.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_qi014i.png =1000x657)


## **Step 7: Select a Listrak list**

After entering your credentials, Quizell will automatically load the lists available in your connected Listrak account. Next:

* Select the **Listrak list** you want to sync Quizell leads into
* Click **Connect Listrak**

Every new lead collected through connected quizzes will automatically be added to the selected Listrak list.

## **Step 8: Select which quizzes to connect**

Once the integration is connected, Quizell will display your available quizzes.** **Next:

* Select the quizzes you want to sync with Listrak
* Click **Save**

Only the selected quizzes will send leads and quiz data to your Listrak account.
You can update connected quizzes anytime from the integration settings.

# **That’s it!**

Your Listrak integration is now connected.
Quizell can now automatically sync quiz leads and responses directly into your Listrak account.

# **What data can be synced?**

Depending on your quiz setup, Quizell can send:

* Contact details
* Quiz answers
* Preferences and attributes
* Product recommendations
* Quiz scores and segmentation data

This allows you to create highly personalized campaigns inside Listrak.

# **Popular use cases**

## **Personalized email flows**

Send tailored email sequences based on quiz outcomes.

Example:

* Different skincare email journeys for oily vs dry skin users

## **SMS campaigns**

Use quiz responses to personalize SMS promotions and reminders.

## **Audience segmentation**

Automatically organize contacts into groups based on:

* Preferences
* Product interests
* Scores
* Answers

## **Product recommendation campaigns**

Sync Quizell product recommendations into Listrak for more relevant follow-up messaging.

# **Best practices**

* Use custom properties in Listrak to store quiz answers
* Create separate automations for different quiz outcomes
* Combine Quizell scoring with Listrak segmentation
* Test your integration with a sample quiz submission before launching

# **Troubleshooting**

## **The integration won’t connect**

* Verify the Client ID and Secret were copied correctly
* Make sure the Email API integration was created in Listrak

## **Quiz data is not syncing**

* Submit a test quiz response
* Confirm the integration is active
* Check that your quiz is published
* Verify the correct quizzes were selected during setup

## **Invalid credentials error**

* Generate a new Client ID and Secret inside Listrak
* Reconnect the integration in Quizell

# **Important notes**

* Listrak integration requires a Plus plan or higher
* You must have permission inside your Listrak account to create integrations
* Data sync depends on your quiz configuration and published state

# **What’s next?**

* [Learn how to use Jump Logic for advanced personalization](https://help.quizell.com/en/article/how-to-configure-a-jump-logic-for-your-quiz-tdzz4b/)
* [Learn how to use Score Variables](https://help.quizell.com/en/article/how-to-use-score-variables-in-quizell-d2ngck/)
* [How to Add Dynamic & AI-Powered Content to Result, Thank You and Static Pages](https://help.quizell.com/en/article/how-to-add-dynamic-ai-powered-content-to-result-thank-you-and-static-pages-1xcwk8g/)

These features help you create more personalized marketing automations using Quizell and Listrak together.