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> Use this file to discover available pages before exploring further.
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# How to Connect ChatGPT Ads to Quizell

## Introduction

Connecting **ChatGPT Ads** to Quizell lets you track conversions, optimize your ad campaigns, and retarget quiz participants. Once connected, Quizell automatically sends key quiz events — quiz starts, leads, completions, and product clicks — to your ChatGPT Ads account, so you can measure exactly how your ads drive quiz engagement and revenue.

> **Plan note:** The ChatGPT Ads integration is available on the **Plus plan** and above.

## What you'll need

* A Quizell account on the **Plus plan** (or higher)
* A **ChatGPT Ads Manager** account with a conversion data source (this is where you'll get your **Pixel ID**)

## Step 1: Get your Pixel ID from ChatGPT Ads Manager *(in ChatGPT Ads)*

* In **ChatGPT Ads Manager**, go to **Tools → Conversions**
* On the **Data Source** tab, click **Create** to add a **Web** data source (or open an existing one)

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_1k5408z.png =1000x565)

* Copy its **Pixel ID** — you'll paste this into Quizell

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_1c2j6u8.png =1000x565)

## Step 2: Open the ChatGPT Ads integration in Quizell *(in Quizell)*

* In the Quizell dashboard, go to **Integrations**
* Search for **ChatGPT Ads** and click **View integration** on its card

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_1q468rb.png =1000x657)

## Step 3: Connect *(in Quizell)*

* On the ChatGPT Ads integration page, click **Connect** (top right)

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_h4rwhp.png =1000x657)

* Click **Connect ChatGPT Ads**

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_skwts1.png =1000x657)

## Step 4: Enter your Pixel ID *(in Quizell)*

* Paste your **Pixel ID** (from Step 1) into the **Pixel ID** field
* Click **Connect ChatGPT Ads**

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_haay24.png =1000x657)

## That's it!

Your Quizell account is now connected to ChatGPT Ads and will start sending conversion events automatically. 🎉

## Set up your conversion events *(in ChatGPT Ads)*

Quizell sends four events to ChatGPT Ads as visitors move through your quiz. For ChatGPT Ads to recognize and track them, you need to create a matching conversion event for each one in **ChatGPT Ads Manager → Tools → Conversions → Conversion Events**.

**The names and event types must match exactly** — if they don't, the incoming events won't be tracked.

Create these four conversion events exactly as shown:

| Event name (set this exactly) | Event type (map to this) | Fires when… |
| ---- |
| `quizell_quiz_started` | `page_viewed` | someone starts your quiz |
| `quizell_lead` | `lead_created` | a lead is captured on a lead page |
| `quizell_quiz_completed` | `registration_completed` | someone finishes the quiz |
| `quizell_product_click` | `contents_viewed` | a product recommendation is clicked |

Type each name carefully — they're case-sensitive and must match the values above character for character. Once these are set up, Quizell's events will start flowing into the matching conversion events automatically.

## Viewing your conversion data

In **ChatGPT Ads Manager → Tools → Conversions**, you can confirm events are flowing in:

* **Conversion Events** tab — total counts for each event

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_1p60m1c.png =1000x565)

* **Event Stream** tab — a live feed of incoming events as they happen (events sent by Quizell appear with the **pixel_sdk** API channel)

![](https://storage.crisp.chat/users/helpdesk/website/-/9/c/4/e/9c4e823823ced00/image_tdioyw.png =1000x565)

Use this data to track which campaigns drive quiz completions and leads, optimize toward your most valuable events, and build retargeting audiences from quiz participants.

## Best practices

* **Verify before you scale.** Run a quick test through your live quiz and check the **Event Stream** tab to confirm events are arriving before increasing ad spend.
* **Optimize toward the right event.** Choose the event that best reflects a valuable outcome for you — often **quizell_lead** or **quizell_quiz_completed** — as your campaign's optimization goal.
* **Keep your quiz published.** Events only fire on live, shared quizzes, not in preview.

## Troubleshooting

**No events are showing in ChatGPT Ads Manager**

* Confirm the **Pixel ID** in Quizell matches the data source you're viewing.
* Make sure your quiz is published and has received real traffic — generate a test run through the live quiz.

**Events appear under the wrong data source**

* Double-check you copied the Pixel ID from the intended Web data source in Step 1.

**I don't see the ChatGPT Ads integration in Quizell**

* The integration requires the **Plus plan** or higher. Check your current plan under your account settings.

## What's next?

* [How to Capture Leads with Quizell](https://help.quizell.com/en/article/how-to-add-a-lead-input-to-your-quiz-1rlahiu/)
* [How to Connect Quizell with Google Analytics](https://help.quizell.com/en/article/how-to-connect-quizell-with-google-analytics-marzap/)
* [How to Validate Quizell Leads with Clearout Form Guard](https://help.quizell.com/en/article/how-to-validate-quizell-leads-with-clearout-form-guard-1wv67xf/)
* [How to Connect your Google Ads pixels](https://help.quizell.com/en/article/how-to-connect-your-google-ads-pixels-fa9r4j/)
* [How to Connect your Tiktok Ads pixels](https://help.quizell.com/en/article/how-to-connect-your-tiktok-ads-pixels-n720va/)

With ChatGPT Ads connected, every quiz interaction becomes measurable — so you can spend smarter and retarget with confidence.